5 tips for web site marketing
Many site owners struggle with running their web sites. The simple fact of the matter is many people simply do not know how. While nothing can substitute for professional help the following tips should help your head above water.
For more detail consult Building Web Site Success a detailed primer about these and other aspects of Internet marketing.
#1 Stay up to date
Quantity is nice, but if all your articles are from years ago, your site will seem like its a low priority. This sends a clear message to your customers that you are not serious about your own business, and when they see this how can they take you serious.
It takes very little effort to add something small at least once a week, and this can do wonders for your site. Not only do your customers feel you are serious, google does as well. Google likes old content but seeing new content on a regular basis is even better.
#2 Don’t try to trick the search engines
Do you know what search result ranks higher than how to improve my website? It’s how to rank high fast. This shows that people are simply not willing to put the time in and want instant results. Which is why many look for these quick fix solutions which may help early but will only hurt you in the long run. Trying to outsmart the search engines is not going to work, you will lose.
The saddest part of this is many design firms out there trying to take advantage of people who do not know any better and sell them this.
Google and other search engines have rules and recommendations for a reason, and its much better for you and the future of your site to follow them.
#3 Make your site accessible to all
The Web Accessibility Initiative (WAI) provides a guidelines to create sites that are accessible to as many people as possible regardless of system or browser. How would you feel knowing that you may have excluded a vast segment of the population from accessing your web site?
A group of simple tests for the sites content and design can ensure your product or service is presented to the widest possible audience. The specifics are to numerous to list in this document but make sure that your designer is aware of and capable of following accessibility guidelines.
#4 Quality Code = A Quality Site
As I have said in previous articles many people only focus on look of their website and ignore function. This is rooted in the code which too many times is done poorly and/or improperly. Many small business owners do not have direct control over their code, but they do have control over the designer. Hiring your 13 year old nephew to design your website is generally about as good an idea as having them build your store.
A large group of people still do not realize how important sites are and they put minimal effort in. While paper advertising will never go away it is becoming less prevalent to a web presence, yet web sites are still treated by many as a novelty. Investing in a quality designer can do worlds of good for you and your business.
#5 Proper choice of web address.
A properly chosen web address is one of the most important aspects of web site marketing. If your site sells bicycles and your web site name is BCT.com unless you have the marketing of a huge company no one is going to know who you are. If your company only sells bicycles and your company name is BCT perhaps a better choice would be bctbikes.com
This name will give you an immediate search engine boost because now your company is already associated with your product before you even start designing the site.
These are only a few small tips but very useful ones to help improve the marketability of your website and if you are trying to succeed in business marketability is key.